Free 4-Day Discovery Challenge

What Is My RRM?

Find yours. Name it. Install it.

Every business has a recurring revenue model hiding inside it. Most owners walk right past it. In four short sessions — one per day, completely free — James walks you through the exact framework he uses with every coaching client to surface yours, pressure-test it, and map out your first move.

Reserve Your Free Spot

Four days. Your business. Your recurring revenue model.

Free. No obligation. A member of James' team will reach out within 24 business hours to schedule Day 1 with James.

You're in.

James will reach out within 24 hours to schedule your first session. Check your inbox for a confirmation.

What Happens Over 4 Days

Four sessions. One framework. The recurring revenue model hiding in your business.

Day 1

Where you are and where you want to go

James gets to know your business — what you sell, who you serve, and what the first of the month feels like right now. This session sets the foundation for everything that follows.

Day 2

Surface the recurring revenue model hiding in your business

Using the same five-question framework from the book, James works through your specific business — whatever industry you're in — to identify the recurring revenue model already there.

Day 3

Pressure-test the hypothesis and map your first move

You leave Day 3 with something more than an idea. You have a plan — who to approach first, what to say, and how to sequence the rollout without disrupting what's already working.

Day 4

What working together beyond the challenge looks like

For the folks who want to go further with James's eyes on their specific situation, Day 4 is where that conversation happens. No pressure. Days 1 through 3 are valuable whether you continue or not.

James L. Lyles III

James L. Lyles III

Founder of Empire Equities Group and creator of Freedom Blueprint coaching. Former Senior Business Consultant at Arthur Andersen. #1 international bestselling author of Lead Your Family Like a RockStar CEO. He has installed recurring revenue models across healthcare, media, professional services, and more — and now teaches the same framework one-on-one to business owners through the 4-Day RRM Discovery Challenge.